Meet the Team
Leading the SJSU Brand With Purpose
At SJSU’s University Marketing and Communications (UMC), our team is united by a clear purpose: to lead the university’s brand and strategic marketing efforts in ways that elevate awareness, strengthen reputation, and support student enrollment and success. Everything we do is rooted in advancing SJSU’s mission and amplifying the stories that move our community forward.
Our Teams
- UMC Leadership
- Advancement and Alumni Marketing
- College and Enrollment Marketing
- Strategic Communications
- Creative Strategy
- Media Relations
- Online Enrollment Marketing
- Web and User Experience
Our Partners
UMC Leadership
Senior Associate Vice President for University Marketing and Communications
Email: guisselle.nunez@sjsu.edu
Executive Assistant to the Senior Associate Vice President
Email: melissa.retana@sjsu.edu
Senior Director of Strategic Communications and Media Relations
Advancement and Alumni Marketing
College and Enrollment Marketing
College Marketing and Communications Strategist
Lucas College and Graduate School of Business
Email: adriana.avila@sjsu.edu
Senior College Marketing and Communications Strategist
College of Information, Data and Society
Email: nicole.purviance@sjsu.edu
Strategic Communications
University Writer and Copy Editor
Managing Editor of SJSU Magazine, Lead for SJSU NewsCenter
Email: juliah.jackson@sjsu.edu
- SJSU Magazine
- SJSU NewsCenter
- SpartanMessenger
- Sammy the Spartan Instagram
- SJSU Facebook
- SJSU Instagram
- SJSU LinkedIn
Creative Strategy
Media Relations
Online Enrollment Marketing
Associate Director of Online Enrollment Marketing
Email: brian.cheungdooley@sjsu.edu
Web and User Experience
Athletics Marketing and Sports Media Relations
UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community.
